July 2021

UX design sprint – a shortcut to a success

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First impression is the key to success both in life and in business. Such a trend is particularly visible in the B2B sector which relies on the design to attract customers and investors. Still, for many companies creating a right set of User Experience principles proves to be a challenge. UX design sprint was tailored to tackle those problems – and we know exactly how to do that seamlessly, quickly and efficiently.

Let’s start with the basics – what is a UX design sprint?

The Design Sprint is a method invented by GV. According to its sources, it’s “a process for answering critical business questions through design, prototyping, and testing ideas with customers”. In reality, it is a process consisting of 5 stages, lasting for 5 days in total. They are designed to specify and respond to the needs of a given target audience. In our case, the duration of a single UX sprint may vary depending on a type of challenge we are about to face.

Meet the team, shape the future

The entire process of UX design sprint should involve a variety of specialists from different backgrounds to ensure its quality and complexity. In most of the cases, team working on a project on a customer’s side consists of:

  • A leader or a main decision maker responsible for choosing the right direction for the operations
  • Representatives with different responsibilities (i.e., Product Owners, Analysts, Marketers, Technical Leaders).
  • Technical experts, such as programmers and testers.

The team is further expanded by the specialists working on the Provider’s side. Those usually include:

  • A Facilitator – a specialists certified by a Design Sprint Academy with vast experience
  • UX Designers
  • Technical and Business leaders
  • Other experts in related fields, depending on the type of the project.

This diversity of participants allows for combining all the necessary competencies and points of view while keeping the team small enough to go through all the tasks effectively without problems that arise in big workgroups.

 

Every project must overcome different obstacles. The very first day of UX Design Sprint is dedicated to defining them and finding sufficient solutions. We usually start with the benchmarking process, reviewing solutions from the competition and inspiring designs and patterns from other industries. Once everyone has an overview of the subject at hand, the team starts generating ideas that are meant to solve the defined problem. The key to success at this stage of the process is keeping the things simple to ensure that all the issues can be understood in a blink of an eye.

 

On the second day of workshops, the team starts with discussing and explaining all the ideas they come up with the day before, ensuring that everyone is on the same page. Once the discussion is over, the team picks the best ideas which will form the basis to the final prototype. Furthermore, participants work on their own sketches to propose their vision of the solution. After that, the team discuss all of the sketches and vote on the best concepts that will make to the final storyboard. Thanks to those techniques, the workshops can address all the problems at once, improving the UX and laying a base for consecutive stages of the UX Design Sprint.

 

Having already created the storyboard and agreed on how the solution should look like, UX specialists start crafting the interactive prototype. Usually, this operation takes up to 2 days. The prototype should not focus too much on the graphics – the main purpose of this step is to ensure utility and quality of a given solution.

 

Once our specialists create the functional prototype, the final users have a chance to test and evaluate it. The goal is to verify whether the assumptions established during the workshops meet the expectations of the users. Usability testing is conducted with 5 respondents using the functional prototype, following scenario based on the storyboard. Usually, it takes from 45 to 60 minutes. Later, the results of the test are used as a base for implementing changes improving User Experience in a product.

The sprint is over – and what’s next?

UX design sprint is a universal methodology that fits any type of project. In most cases, working according to those principles allows us to design UX quickly, effectively, and in accordance with customers’ expectations. If the situation requires process changes, our specialists are always happy to adapt their approach to meet the expectations. What is more, we can carry out the process regardless of the circumstances. Your requirements are of the greatest importance to us – and we can prove it in any type of UX Design Sprint.

What’s more even now, during these difficult times we’re capable of running this process safely – just like with remote cooperation start, we already had a chance to go through all the steps without meeting in person and have our ways to overcome any potential obstacles.

 

If you want to discuss how we can help you achieve your goals and provide your clients with an astonishing experience.

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Any questions?

Need quick hints? Feel free to contact us.

Patrycja Leszek-Królikowska

General Manager +48 504 797 413

    Ailleron

    43B Jana Pawła II Avenue
    Podium Park II Building
    31-864 Cracow, Poland